IAPP Canada Symposium 2026: Privacy | AI governance | Cybersecurity law
TORONTO
4-7 May
In AI We Trust: Building Confidence and Accountability in Canada's AI Future
Monday, 4 May
12:15 - 13:15 EDT
Intermediate level
Canada stands at a pivotal moment in the race to harness AI's potential. Once a global leader in AI research and development, Canada is now focused on securing the capital, infrastructure, compute and talent to keep pace - all while ensuring the AI ecosystem is trusted and reflects Canadian values. AI adoption moves at the speed of trust, and trust serves as the foundation to enable Canadian AI innovation and scale. This session explores how Canadian organizations are building trustworthy AI - and where they're falling behind. Drawing from leaders in business and government on the AI Trust agenda, and PwC Canada's 'Trust in AI' survey, you'll learn how Canadian companies are prioritizing, investing in and operationalizing trust in AI. We'll unpack what's driving (and delaying) progress. You'll also hear why getting trust right is vital for Canada's competitiveness and public confidence. Attendees will leave with practical insights into what trust in AI really means in Canada and how to make it real within your own organizations.
What you will learn:
- What trust in AI really means in Canada and why it is vital for Canada's competitiveness and public confidence.
- How companies are prioritizing, investing in and operationalizing trust in AI.
- How to make Trust in AI real for your own organization.
Moderator and speakers

Jordan Prokopy
Partner, Data Trust and Privacy
PwC

Mark Schaan
Associate Deputy Minister
Innovation, Science and Economic Development Canada

Pamela Snively
Vice President, Chief Data and Trust Officer
TELUS