The EDPB's draft anonymization guidelines: What they mean for your data strategy

The draft guidelines seek to resolve uncertainty around GDPR anonymization standards while highlighting ongoing reidentification and compliance considerations.

Contributors:
Arnav Joshi
CIPP/E
Partner
Ashurst Perkins Coie
Tom Brookes
Senior Associate
Ashurst Perkins Coie
Stacy Young
Associate
Ashurst Perkins Coie
On 7 July 2026, the European Data Protection Board published its long-awaited Draft Guidelines 02/2026 on Anonymisation as an update to the Article 29 Working Party's Opinion 05/2014. The backdrop to these draft guidelines, which are open for consultation until October, was the Court of Justice of the European Union's September 2025 ruling in EDPS v SRB. In that decision, the CJEU held that pseudonymized data is not automatically personal data for every recipient and that the same dataset can be personal data in one organization's hands and anonymous in another's. Though helpful, the judgment led to differences in interpretation and practical challenges in implementing meaningful anonymization across different contexts at a time when the use of personal data is accelerating at an unprecedented pace.
Key points to note
The draft guidelines set out a two-question test to determine whether data is anonymous under the EU General Data Protection Regulation: Does the data relate to a natural person? If so, is that person identifiable? Identifiability turns on the "means reasonably likely to be used" standard, assessed from the perspective of each "relevant entity."
The European Data Protection Board provides two approaches organizations can use to assess anonymization. The contextual approach examines each relevant entity's actual capabilities individually, while the simplified approach ignores differences between entities' resources and produces a more conservative result. The EDPB notes that organizations may wish to use the simplified approach in the first instance and switch to the contextual approach where they require a more nuanced answer specific to a relevant entity.
Under both approaches, the EDPB tests against three technical criteria: no record isolation, no linkage and no inference.
Contributors:
Arnav Joshi
CIPP/E
Partner
Ashurst Perkins Coie
Tom Brookes
Senior Associate
Ashurst Perkins Coie
Stacy Young
Associate
Ashurst Perkins Coie